For B2B SaaS & Tech Founders
Leveraging 15+ years of tech leadership and Private Equity rigor to turn founder-led magic into a repeatable scale engine — all while protecting your most valuable asset: your health.
The Four Pillars of the Ascent
The Problem
Most founders reach a point where their personal hustle is no longer enough to scale. You become the bottleneck, your team lacks organizational clarity, and your personal health begins to redline.
I bridge the gap between high-stakes Private Equity discipline and intentional, holistic wellbeing — so you can scale the company without losing yourself in the process.
Core Philosophy
Three principles that guide everything we do together.
No 50-page slide decks. You get the execution playbooks used by top-tier firms like Vista Equity to professionalize your GTM motion — distilled into practical tools you can use Monday morning.
We anchor your business in mission and values, ensuring your Founding Story is a powerful decision-making tool — not just wall art. Integrity is the foundation, not an afterthought.
A founder's health is a business KPI. We integrate mindfulness, movement, and nutrition into your operating rhythm to ensure you're scaling sustainably — not just sprinting toward burnout.
The Framework
A proven framework to take you from founder-led hustle to a scalable, investor-ready organization.
Refining mission and values to drive high-integrity growth. Your "Why" becomes the compass for every hire, every deal, every decision.
Auditing personal habits and team dynamics to prevent burnout. We build sustainability into the DNA of how you and your team operate.
Implementing frameworks for customer segmentation, ICP definition, and value selling. Move from feature-selling to a methodology that wins on value.
Building the pipeline, team, and investor reporting systems for your next round. Turn drama into data and chaos into compounding growth.
The Program
From pre-revenue sanity checks to Series A readiness — four tiers designed to scale with you.
Best for: Early-stage founders needing immediate clarity on their "Why" and their "How."
Best for: Founders transitioning from "hustle" to a repeatable, team-led process.
Best for: Scale-ups prepping for a Seed/Series A round or entering high-growth phases.
Best for: Founders seeking long-term strategic partnership and board-level coaching.
About
I'm an operating advisor, angel investor, and executive coach based in Amsterdam and Oregon — working with early-stage founders across Europe, the UK, and the USA.
My path here wasn't linear. I started as a Teach for America corps member in Los Angeles, earned an MBA at UT Austin, and spent years inside some of the world's most demanding organizations — from Dell to Booz & Company to Vista Equity Partners. Along the way I learned that the best-performing teams aren't just well-structured. They're deeply intentional about culture, values, and the wellbeing of the people leading them.
As CRO at IncQuery, I built the entire go-to-market function from scratch and grew ARR from $12M to $24M. At Vista Equity Partners — a $100B AUM PE firm — I advised 64 B2B SaaS companies on sales, marketing, and customer success transformations. That experience gave me a rare combination: the rigor of private equity and the human instincts of someone who has sat in the founder seat.
Today I channel all of that into Peachrise Founders — helping B2B SaaS founders build scale-ready organizations without losing themselves in the process. I believe the most durable companies are built by leaders who are sober, crisp, and grounded — in their strategy, their team, and their own wellbeing.
Start Your Ascent
We'll conduct a quick audit of your biggest GTM bottleneck. You'll leave with 2–3 actionable steps — whether we work together or not.
Schedule Your Call →✓ No pitch, no pressure ✓ Actionable insights guaranteed ✓ 30 minutes